THINGS TO MAKE YOU GO OOH #20 ZARA DAY

Gosh it's been a hectic start to 2015 for  me.  Loads of really exciting stuff going down and details on it all soon, pinkie promise. There have been a few OOH moments for me over the last month, but none so mind blowing as the work of Zara Day.  

 

I found Zara Day of Rosemaryrose and her chairs at the recent Heals Modern Craft Market.  It was the first thing I saw on arrival & totally blew me away.  You see, I do love a bit of kooky upholstery and I also do love a bit of floral embellishment (see my own here) and Zara's embroidery work is a definite tick on both those counts.

The pretty designs are embroidered onto British made wool or silk, with applique and lots of other clever techniques, to create an eye popping tapestry of colour and texture.  Zara aims to promote these traditional crafts into the high-end luxury interiors market, and I think she's done it - I'm in!

Zara works primarily with interior designers, specialising in accent chairs but the principles can also be applied to cushions, footstools, lampshades etc.  If you're thinking of a redesign and would like one of these in your home, pleeeaaase do ask me for help.  Can you imagine a piece that was a visual combination of Zara's creativity plus the what goes on in my head - that most certainly would be a OOH to top all OOHs!

Zoe.x

 

 

 

 

 

 

 

Things to make you go OOH #16

The world wouldn't be at ease unless I gave an OOH shout out to my favourite piece from my own collection now would it??  And believe me, there were audible OOHs - and not just from me - when this baby took centre stage at my exhibition for London Design Festival at South Kilburn Studios.  Meet BETTY BOO. I know I'm slightly biased, but really, she is pretty bloomin' lovely.

Betty Boo - Boudoir chair upholstered with love by Out of the Dark for our collaboration The Flower Project.  Lush orange velvet with pink piping and pink legs, and finished with handmade felt flowers in orange, pink and navy blue. One of a kind. £695.00  Photo credit: Paul Craig

Here is an Ode to Betty by Maddie Tunstall, who is working with me & Ms Boo on another project to be revealed soon. 

Orange velvet, pink piping and navy felt flowers - the Betty Boo chair shouldn't work.

But it does, big time.

The smart use of colour draws attention from the surroundings to the low, little 1950s boudoir chair. And the perfectly pitched shades never once say "look at me" but "look at the shape of this chair - look how the back broadens and the seat curves."

The mix of flowers carefully keep the upholstery from becoming alienatingly bold or garish and bring the eye to points that might be missed. They make the piece engaging without making it impractical.

You need to see these pieces in the flesh to appreciate the cleverness of Zoe Brewer and Out of the Dark's collaboration and why it works.  My gut reaction, like most who see the chair, was immediately.. to smile.

ITS A DEFINITE OOH FOR THE BOO!

Zoe.x